Kohl's Chair in Retail Innovation, Department ChairProfessor, Consumer ScienceSchool of Human EcologyUniversity of Wisconsin-Madison nywong@wisc.edu Areas of Research Interest: Influence of Culture in Consumption Decisions, Affective Responses, and Consumption Values such as Materialism, and Consumer Decisions in Healthcare, Personal Finance, and Sustainable Consumption. More Information Previous Return to Affiliates Next
Nancy Wong
Online Talk about Money: An Investigation of Interactions around Personal Finance in Social Media
This study by Wendy L. Way, Nancy Wong, and Damiana Gibbons examines interactions focused on personal finance that took place on a sample of blogs and Internet discussion forums. Findings suggest that, in online interactions, individuals address topics that personal finance professionals consider central to building financial capacity. The ways in which financial matters are … Continue reading Online Talk about Money: An Investigation of Interactions around Personal Finance in Social Media
Harnessing the Power of Technology to Enhance Financial Literacy Education and Personal Financial Well-Being
The development and use of technology-based tools for financial literacy education has grown rapidly in recent years. However, little attention has been given to understanding why such technologies may be expected to enhance outcomes for either general or vulnerable populations. This literature review by Wendy L. Way and Nancy Wong fills this gap by examining … Continue reading Harnessing the Power of Technology to Enhance Financial Literacy Education and Personal Financial Well-Being
University of Wisconsin-Madison Center for Financial Security 