Nancy Wong

WongFaculty Director, Kohl’s Center for Retailing Excellence
Professor, Consumer Science
School of Human Ecology
University of Wisconsin-Madison

nywong@wisc.edu

Areas of Research Interest:  Influence of Culture in Consumption Decisions, Affective Responses, and Consumption Values such as Materialism, and Consumer Decisions in Healthcare, Personal Finance, and Sustainable Consumption

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Online Talk about Money: An Investigation of Interactions around Personal Finance in Social Media

happy-computer-clip-art-royalty-free-computer-clipart-illustration-35053This study by Wendy L. Way, Nancy Wong, and Damiana Gibbons examines interactions focused on personal finance that took place on a sample of blogs and Internet discussion forums.  Findings suggest that, in online interactions, individuals address topics that personal finance professionals consider central to building financial capacity.  The ways in which financial matters are discussed, however, frequently contradict the dominant cultural models used to think about personal financial matters.

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Harnessing the Power of Technology to Enhance Financial Literacy Education and Personal Financial Well-Being

Nancy Wong
Nancy Wong
Wendy L. Way
Wendy L. Way

The development and use of technology-based tools for financial literacy education has grown rapidly in recent years.  However, little attention has been given to understanding why such technologies may be expected to enhance outcomes for either general or vulnerable populations.  This literature review by Wendy L. Way and Nancy Wong fills this gap by examining behavioral and educational theories that provide insight into how digital pedagogies may support personal finance-related teaching and learning.

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