Frame Changin’: How Presence of a Child Impacts Provider Selection and Satisfaction in The Insurance Industry


Joshua Morrill and Toni Gnewuch presented this paper at the Family Financial Security Symposium in April, 2010.   Their research confirmed that when it comes to insurance, people with children have different attitudes, preferences, and evaluations compared to people without children. These findings have implications for both academics, as well as practitioners.

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Family Financial Security Symposium

2010symposiumDate: April 19 and 20, 2010

Description: The CFS convened researchers, practitioners and policymakers to explore challenges and opportunities in consumers’ financial literacy and stability. The event, “Family Financial Security: Implications for Policy and Practice,” introduced some of the most recent and cutting-edge studies that bring new insights into economic behavior.

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